The IWC iPhone application is officially live.  The app is available for free download on iTunes and has the capabilities to showcase the entire collection, play all of the IWC films, download screensavers and locate retailers. Explore details of the IWC watch collection through images, specifications and unique selling proposition. Complicated mechanisms are explained with digital animations. Use the «try it on» function to virtually put various IWC models on your wrist. Another feature of the "IWC App" is the possibility to locate to the closest IWC Boutique or IWC Authorized Retailer.